The way Steven Bradley of San Antonio figures, if everybody else is cooking hamburgers, why go into business and cook yet another hamburger?
Bradley wanted to do something different — and he found it.
Bradley and his wife, Krisanna, are operating what they say is one-of-a-kind in Texas — the Greater Texas Livery Motorcycle Hearse Service, a gleaming black custom-made vehicle that consists of two portions.
The front portion is a Harley Davidson motorcycle that's been modified into a three-wheeled vehicle, with a 19th Century-styled casket-carrying carriage attached to the motorcycle.
The Bradleys were traveling through a portion of Texas Wednesday on a marketing trip, transporting the vehicle in a trailer that they pulled with a pickup. One of their stops: the Cowboy's Last Ride casket company in Early.
After parking the truck and trailer, Steven Bradley backed the motorcycle hearse out of the trailer. Inside the carriage — visible through large windows — was a casket made at the Cowboys Last Ride.
"It's not just a motorcycle pulling a casket," Bradley said.
Steven Bradley is an Air Force medic stationed at Camp Bullis, an Army post in San Antonio. Bradley will retire from the Air Force in 2014.
Krisanna Bradley retired from the Air Force two years ago at Lackland Air Force Base in San Antonio, where she also worked in the health field.
Since Steven Bradley is still in the Air Force, the motorcycle hearse service is a part-time job. But once he leaves the Air Force, it will become the couple's full-time project.
Bradley said he got the idea for a motorcycle hearse service after seeing a photo of a motorcycle hearse on the Internet a couple of years ago. The Bradleys began doing research and developing a business and marketing plan, and ordered a motorcycle hearse from the Tombstone Hearse Co. in Pennsylvania.
Bradley picked up the new vehicle in February 2012, and the couple have transported caskets in three funerals so far, and also used the motorcycle hearse in the recovery of remains.
"It's a unique way for people to be remembered," Krisanna Bradley said.
The Bradleys' motorcycle hearse has been used in parades and they have taken it to motorcycle rallies as they work at making themselves known and gaining exposure.
The couple planned to leave Brown County later Wednesday and head for Abilene, but first came a more urgent matter: where was a good place to eat?
More information on Bradleys' business can be found on their website, www.gtlmotorcyclehearse.com.