Kaleta Doolin, author of Fritos Pie, will be autographing books and the?Friends of the Library will be selling Frito Pies made with Pecos Red Chili?on Saturday, Dec. 1, at Mills County General Store in Goldthwaite.??
In 1932 C. E. Doolin, the operator of a struggling San Antonio?confectionery, made a purchase that would change his life. For the price of?$100, he received a recipe for a fried corn chip product, a crude device?used to make it, and a list of 19 customer accounts. From that humble?beginning sprang FritosR, a product that, thanks to Doolin's marketing?ingenuity and a visionary approach to food technology, would become one of?the best-known brands in America.??
“Everyone knows my father's product, Fritos Corn Chips, but few people?associate his name with them,” said Kaleta Doolin, author of FritosR Pie, an?insider's look at the never-before-told story of the Frito Company. Doolin,?daughter of the company's founder, provides personal anecdotes, stories and?more than 150 vintage and newly created recipes. FritosR Pie recounts the?company's fascinating history.
This book has been praised as a “. . . deep-fried, wide-eyed, American saga?of family and food,” by Davia Nelson of NPR's award winning Kitchen Sisters,?who wrote the book's foreword.??
One of the first firms to utilize point-of-sale advertising, the Frito?Company developed dozens of recipes intended to get American homemakers “Cooking with Fritos.” ??
Indeed, Doolin shows that many of the vintage recipes developed by her?grandmother, her father and company employees became integral to the?company's marketing success. The book includes recipes - for everything from?appetizers to desserts, all using Fritos as an ingredient - along with the?author's comments and anecdotes about her adventures experimenting with them?in her kitchen.?
Doolin also draws upon hours of interviews with her mother, siblings,?cousins and many of her father's closest business associates as well as?focused research in Frito-Lay corporate archives and other collections to?paint a portrait of her father as an innovator in food marketing, a?visionary inventor, a forward-thinking agriculturalist and an entrepreneur?with an amazing grasp of detail.