The Brownwood Bulletin will change its publication dates from six days to three days a week effective June 5 — Wednesdays, Fridays and Sundays — with a continued emphasis on a “news now” way of serving the community.

The newspaper industry continues to evolve in the digital age, and this is one of the ways the Bulletin is adapting to the changing needs and desires of readers.

Each print edition, featuring an updated look and design, will include local news, in-depth reporting and specialty pages. The change is expected to substantially enhance the strong local content that has been a top priority for decades.

The Bulletin will continue to be open for business five days a week, and will continue to be a daily news organization, publishing breaking news and other content to the website, Facebook and Twitter multiple times every day. There just won’t be a print edition except on three days each week.

The change represents a shift in the newspaper industry aimed at reaching readers in the fastest, most efficient way possible. A daily newspaper is no longer essential, and the fact is being recognized by dozens of other daily newspapers across the nation.

“It’s no secret that the newspaper industry has been changing for many years,” said Publisher Clarice Touhey. ”This change to our business model reflects our organization’s commitment to enhance our digital efforts while continuing our commitment to community journalism. News can no longer wait until the following day to be reported. Readers want to know what is happening within their community now, and that’s what we are committed to providing.”

Subscribers will soon be receiving letters about their subscriptions, and advertisers will also be receiving addition information.

“We are excited about this change and look forward to serving readers in Brown County for many years to come,” Touhey added.

The Bulletin’s priority is to maintain its level of service to customers and the community, which means keeping the Bulletin’s staff working on local news coverage every day, answering calls and questions, producing effective advertising for local businesses, and supporting community projects and organizations.

Fortunately, community newspapers like the Bulletin remain viable in the regions they serve because of a focus on local news for local readers. Although the Bulletin’s print schedule will change, the newspaper’s purpose remains the same as it has since 1886 — a commitment to timely local news and advertising for its readers and community.