Owner keeps customers in mind

When it comes to the retail business, Lori Coppic, owner of Lori’s LTD knows her stuff. Lori has had a boutique on Austin Avenue for the past three years and has had a retail presence in Brownwood for more than 20 years. For Lori, it’s all about knowing her clientele.

Her boutique is home to trendy clothing, jewelry, toiletries, totes, sandals and items monogramed by her friend Connie Sliger.

She said 75 percent of her customers are teachers or realtors and when she’s at market four times a year, she’s always thinking of them.

She selects clothing that her customers “can wear anywhere.”

“They can go from work to evening or even to church,” she said. “I always have my customers in mind.”

She has been in the retail sales business in some form or fashion for more than 20 years. She got her start doing trunk shows with jewelry - meaning she was literally selling jewelry from the trunk of her car.

“I would go to the schools and sell jewelry while I had lunch with my boys,” she recalled. “My mother worked at the hospital, so I went up there too.”

And if a friend called, she’d gladly haul her goodies over to a private show.

Lori and her husband of 35 years, Michael, have owned A-1 Locksmith for all of those years. She eventually started selling jewelry out of the family’s locksmith shop that was then located on Anderson Street.

Then, the 1982 Brownwood High School graduate started selling spirit wear, featuring logos from the Brownwood Lions and colleges.

“I am a Brownwood Lion through and through,” she said. “I’ll never stop selling that.”

Lori and Michael are avid Lions supporters, especially since their three sons , Jesse, 25, Zachary, 23 and Colby, 18, who graduates next May, have all attended BHS.

A few years back, she had a booth in Serendipity downtown, but three years ago, she and Michael decided to purchase the historic stone house on Austin Avenue, that now houses both businesses.

The Coppics remodeled the front of the shop, where the locksmith business is, and the two back rooms for her retail space. They were able to uncover the original hardwood floors in the shop which she has appointed with shabby chic items like an old door where she hangs necklaces and earrings, a small tree, with white branches where she hangs earrings and an old chest that she painted turquoise.

She gets inspiration from other boutiques, like those in Fredericksburg, for the decor in her shop.

While there are a handful of boutique shops throughout Brownwood, Lori said all are unique in the merchandise they sell.

“We all get along,” she said.

She has back-to-back trips scheduled for the Dallas Market; the clothing market is next week, with the jewelry market following the next week.

And while she’s there, she’ll have her customers in mind.

She has loyal customers too, like Yvonne Cleveland who has been a customer for many years, along with her daughter, Angie Bertrand.