Special to the Bulletin
The Brownwood Area Chamber of Commerce is “rolling out” its latest marketing plan, thanks to a unique partnership with Nelson Wholesale.
The rear trailer doors of 14 of the wholesale distributor trucks have been covered with colorful decals, each describing a special attribute of Brownwood or Brown County.
The purpose of the advertising campaign is to increase awareness of what Brownwood has to offer and inspire people to visit the Brownwood Area, said Emily Crawford, chamber tourism director. According to John Harkey, owner of Nelson Wholesale, the company’s trucks travel all over the state, from Amarillo to South Texas to far East Texas and West Texas, and wherever they go, they’re promoting Brown County’s most outstanding tourism features.
The 96- x 102-inch decals boast of Brown County’s hunting, water recreation, sports, historic attractions, wildflowers and southern hospitality. All of the decals carry a billboard-size picture and tag line describing Brownwood as a visitor destination.
“It is like having billboards all over Texas,” Crawford said. “One of the greatest things about them is that they are mobile. A driver in Austin could see a billboard about Lake Brownwood one day, and the next day see one about Brownwood’s historic sites.
“Brownwood has so much to offer that the tourism committee did not want to choose a single design or photo, because what may appeal to one visitor, may not appeal to the next,” Crawford said.
Nelson Wholesale and the chamber started the partnership for promoting Brownwood in 2004, at first with black-and-white billboards painted on the trailer doors. In 2006, the billboards went four-color and added the Brownwood Reunion Celebration “Feels Like Home” logo.