“Without newspapers’ in-depth look at community events, concerns and issues, the public would be left with merely a headline service or a 30-second blurb of major events reported on a television or radio station news broadcast. While such news broadcasts serve a purpose, they do not and cannot give the details, in-depth coverage and/or analysis afforded the public by a daily newspaper. And, nowhere else can the public express their views on issues of general public concern more effectively than in a newspaper’s opinion section.”
—Jim Spanner, Publisher of
“The Parkersburg News and Sentinel”
Ever wonder how the Bulletin makes it from the printing press to your doorstep? On a daily basis, producing the newspaper requires the help of all the departments at the Bulletin.
While some may think the Bulletin only has three departments — advertising, editorial and circulation, five other departments are essential in producing the daily newspapers. All the employees and contract workers at the Bulletin work under one of the following departments: advertising sales, accounting, editorial, composing, receiving, mailroom, press and circulation. Without the employees and contract workers from these departments, the Bulletin cannot produce the newspaper.
The advertising sales department at the Bulletin is comprised eight account executives and is divided into two categories — classifieds and display advertisements. Most of the Bulletin’s revenue is derived through the advertising sales department. Without that income, the Bulletin would not be able to print its news product six days a week.
“The advertising content is just as heavily read as the news stories in the newspaper,” Interim Publisher Juliet Lemond said. “It’s through both the editorial and advertising content that people learn about their community as well as the local businesses.”
Samantha Hutton started working for the Bulletin on Sept. 14, 2009, as an account executive. Before her time at the Bulletin, she worked for the Cross Plains Review where she did everything from advertising sales, building advertisements and delivering newspapers.
“I always had to read the Bulletin to make sure we didn’t miss any obituaries,” Hutton said. “It made me love the Bulletin so much. One day, I saw they had a position open, and I had been looking for a job in the area for about a month.”
Along with the other account executives, Hutton starts her day off with a morning meeting at 8:30 a.m. After the meeting, Hutton plans her day and visits anywhere from five to seven clients before the end of the regular 5 o’clock business hours. As she sells advertisements, she provides the ad content and design ideas to the composing department.
“As account executives, we learn the different aspects of their business,” Hutton said. “We’re always learning the newest technologies and trends in marketing and advertising for our customers. We want to be their ‘unpaid employee’ and help them grow their business.”
While the display advertising account executives go out and meet their clients, classified account executives Trease Burke and Brittany Craddock meet their clients at the office.
Whether the clients call in or stop by the office, both Burke and Craddock are ready to help them with their advertising needs – from selling a car to a house, or getting the word out about their weekend garage sale. The classifieds section is where residents can find the public and legal notices as well.
“The public records and legal notices are an important part of the Bulletin,” Lemond said. “They are what keep the government honest, and our community informed.”
Once advertisements are sold, the account executives enter the advertisements into the system for the accounting department.
Regional Business Manager Karen Wade has spent the last 15 years working in the accounting department for the Bulletin. Wade joined the Bulletin after Merchant Freight Lines went out of business.
“I never thought I would work at a newspaper,” Wade said. “Some people don’t think of accounting as being a part of the newspaper. But, we’re behind the scenes making sure everything is paid and make sure we have the money to be able to print the newspaper.”
Besides keeping the books for the Bulletin, Wade is also responsible for the Stephenville Empire-Tribune, Waxahachie Daily Light, Alice Echo-News Journal and Miami News Record. With these additional locations, Wade notes that no two days are ever the same. Wade’s other responsibilities include compiling various reports for the corporate office, handling the new employee paperwork, billing the advertisers and ensuring the advertisements were run in the paper correctly.
“Although I had the opportunity to go to the corporate office, I decided to stay in Brownwood,” Wade said. “In Brownwood, I’m able to see things develop. It’s exciting to be here and see the news stories take shape.”
Wade works alongside one accounting clerk, Dana Garcia. Garcia is responsible for helping Wade by making the bank deposits, collecting tear-sheets, creating the run-sheets and answering customer calls.