The Heartland Mall in Early will be hosting a Halloween-themed Fall Festival Celebration on Saturday from 6 to 8 p.m.
    The festival will include games, a cake walk, face painting, pumpkin painting, a photo booth, candy and a costume contest. Admission is $2 or two cans of corn, with proceeds going to benefit the Brownwood Salvation Army.
    Breanna Collins runs the mall’s Corn Dog 7 location and helped plan the festival. She said that, because of new mall ownership, this year’s celebration had been organized solely by the mall’s tenants including Claire’s, GNC, Sears, JCPenny, Bath and Body Works, Chick-fil-a and Factory Connection.
    “We always hand out candy on Halloween,” Cornelius said. “We had a lot of employees here that on Halloween night, Monday night, they can’t take their kids trick-or-treating, but they were going to be able to do it on Saturday. So we were like, we’ll just do ours on Saturday. It kind of just took off from there.”
    Cornelius said the festival was part of a broader effort to revitalize the Heartland Mall. “We’re trying to build it back up to what it used to be,” she said.
    The pumpkins for painting were donated to the festival by Cullen’s Hometown Market, and the costume contest will be run by the Salvation Army. The cake walk will also include a raffle, with proceeds going to future mall events.
    “We just want something for people in the town to do,” Cornelius said. “We want to get involved in the community.”
    Brownwood Salvation Army director Stacy Tennison said her organization was excited to be a part of the festivities. She said whatever the Army makes will go towards its daily soup kitchen for needy Brownwood residents. “You can give back, and your kids will have fun,” Tennison said. “It’s a safe place for them to do trick-or-treating and play games.
    “We’re going to have a booth with games, and giving out candy and also signing up people to ring bells for us,” she said.
    The Heartland Mall is located at 300 Early Boulevard.