For the 11th consecutive year, The Great Easter Egg Hunt — hosted by Wendlee Broadcasting — will take place at Coggin Park this Saturday.

The event will run from 10 a.m. to noon, with the hunts — divided into age groups from pre-kindergarten to third grade — beginning at 11 a.m.

Wendlee Broadcasting General Manager Rex Tackett never doubted The Great Easter Egg Hunt would be around 11 years after its original incarnation, and the event continues to grow each year with well more than a thousand kids regularly in attendance.

“We absolutely always expected to be doing this 11 or more years,” Tackett said. “You don't start a great idea and plan to stop it.”

As for the increase in the number of egg hunters over the past decade, Tackett said with a laugh, “It's like herding chickens. Every time we start counting they start moving again and you lose count. We put little kids together, then middle-sized kids so everybody has a good chance.”

More than 25,000 pieces of candy are expected to be spread across Coggin Park, courtesy of Brookeshire's.

“Our main sponsors are Brookeshire's, which provides all the candy and fruit, along with First Central Credit Union, who has been with us from the very beginning,” Tackett said.

High school kids also contribute to the Great Easter Egg by distributing candy, amongst other roles.

“Kids from high schools come and help, the Key Club, cheer squads, stuffing plastic eggs with candy,” Tackett said. “We couldn't do all this without all that outside help. It isn't just us. There are people from all over community that help.”

Along with the egg hunt, there will be inflatable bounce houses and slides, pony rides, hot dogs, drinks, a car show, and vehicles from the Brownwood Police Department, Brownwood Fire Department and Lifeguard Ambulance on display. There will also be bunnies on hand available for pictures with kids, courtesy of Bruner Auto Group.

“It's going to be pretty much the same kind of thing that we've done in the past,” Tackett said.

KQBZ-FM 96.9 The Breeze will be broadcasting live from the event.

“Come on out and have some fun with us,” Tackett said. “It will be lots of fun, lots of things to do.”