EARLY — Charlotte Parrack, property manager for Heartland Mall, has announced some changes will soon be noticed by customers.
Four businesses — two new and two relocating — will be opening in the near future. The mall entrance will also be sporting a new look.
“We are about to have a completely new entrance,” Parrack said. “We want to have something that really stands out and screams ‘Come on in!’”
Parrack said achieving the “updated look” may inconvenience some customers at first. “It will be a hassle, but we ask that everyone be patient,” she said. “I suggest using the J.C. Penney’s or Beall’s entrances or the entrances on either side of the movie theater. Everyone may want to avoid the main entrance during construction.” Parrack estimates once the construction begins, the project will take approximately eight to 10 weeks to complete.
A new business, the Moon Zen Cafe, will add a different flavor to the food court. “It is a Southwest Asian grill,” Parrack said. “They will cook the food in front of the customer and offer a fresh variety. It will be a speedy way to try something new for those who are on a rush during their lunch break.”
The cafe will be located in the former Texas State Optical space, Parrack said. “She will also be offering later hours to cater to the movie theater crowd.”
Parrack said the opening of Moon Zen is a benefit. “I think it offers a wider variety, and when we have a big event, it gives those visiting the mall a larger selection to choose from.”
Kitchen equipment and appliances are currently being installed.
Kidz Rule will offer a place for the younger crowd to “hang out.” “This will be an indoor play area,” Parrack said. “As of now, the plans are to allow children 12 and under to play until 8 p.m.,” she said. “After that time, the store will be open to junior high and high school students — a place for all of the kids to hang out that is safe.”
Making shopping easier for parents, Parrack said Kidz Rule will be offering a service which will allow parents to drop off their children while they shop. “Kids will be allowed to be dropped off, and the child and the parent will be given matching identifying bracelets to ensure safety,” she said.
Several employees, including security, will be hired, Parrack said, noting that applications can be picked up from the customer service desk inside the mall.
The 15,000-square-foot area will house indoor playground equipment for the younger children and arcade games and pool tables for the older crowd. “The owner is having the equipment installed now,” Parrack said.
Children and teenagers will have use of the store on weekends, while weekdays will be open for private parties and reservations, Parrack said.
30 Day Fashions, currently located in downtown Brownwood, will soon be relocating to the mall. “They are a trendy store designed to cater to a younger crowd,” Parrack said. “They should do really well here.”
Another existing business, Car Toyz, will also soon be calling the mall home. “They will be offering electronics and satellite radio as well as other products,” Parrack said.