Lonnie D. Allsup, 84, of Clovis, New Mexico, died Sunday, Jan. 28, 2018 at his home. A memorial service will be held at 2 p.m. Wednesday, Jan. 31 at Faith Christian Family Church, Clovis, New Mexico with Joe Howard Williamson officiating. Private family burial has been held.

Lonnie was born Sept. 7, 1933 in Lubbock to Roy Allsup and Ellen Reed Allsup. He was raised and graduated high school in Morton in 1950 where he played football and basketball. After graduation he married his high school sweetheart, Barbara Barton Aug. 13, 1950 in Lubbock. Lonnie attended college at Hardin-Simmons University and Texas Tech University for two years. He joined the Air Force for four years and was discharged after serving his country in the United States and Japan during the Korean War.

Always in love with the grocery business, he found a small store to buy in Roswell, New Mexico and he and Barbara operated their first store called Lonnie's Drive-In Grocery. In 1963 the small company was sold to 7-11 of Dallas and family moved to Clovis, New Mexico and started a new group of stores. Over 60 years later their company grew from one store to its present size of 318 Allsup's Convenience Stores. Lonnie always had a passion for cutting horses which he was first introduced to by his father.

In 1981, he began showing cutting horses being instructed by trainers like Pete Branch to train the mare which Lonnie rode to win the non-pro world championship. Lonnie continued to breed, train and show champion cutting horses for many years, owning two horses of the year awarded by the NCHA. Lonnie served a full term as president of National Cutting Horse Association.

He was a member of the Board of Directors of Affiliated Foods, Tri-State Bakery, Plains Dairy, and past president and lifetime director of NCHA.

Survivors include his wife of 67 years, Barbara of the home; son, Mark (Jessica) Allsup of Fort Worth; five grandsons, Dwayne Allsup, Ian Allsup of Clovis, New Mexico, Alex Allsup, Andrew Allsup, and Wyatt Allsup of Fort Worth; two great-grandchildren, Bonnie Kat and Silas Allsup of Clovis, New Mexico, sister-in-law; Pat Evans of Levelland; caregivers, Chuck and Suzanne Evans and their daughter, Lauren of Lubbock, Cassandra Evans of Santa Fe, New Mexico; and numerous nieces and nephews.

He was preceded in death by his son, Todd Allsup; parents, Roy and Ellen Allsup; two brothers, Lloyd and Don; and three sisters, Cordie, Tressie, and Glenda.

The family requesta memorial contributions be made to Hardin-Simmons Univeristy, 2200 Hickory, Abilene, TX 79698, Tarleton State University, Box T-0260, Stephenville, TX 76402, or a charity of your choice.

Arrangements have been entrusted to Muffley Funeral Home, 575-762-4435, Please send condolences via www.muffleyfuneralhome.com.