MARSHALL — Leading at halftime, a four-point third period started the unraveling for the Howard Payne Lady Jackets, who dropped their third consecutive American Southwest Conference contest, 63-49, to the East Texas Baptist Lady Tigers Thursday night.

Howard Payne (6-9, 2-4) led 17-11 after one quarter and 25-22 at halftime, but was outscored 17-4 in the third period to fall behind, 39-29. East Texas Baptist (10-4, 4-1) went on to outscore the Lady Jackets by four more points in the fourth quarter.

The Lady Jackets converted 37 percent (18 of 48) of their field goal attempts, 39 percent (7 of 18) of their three-pointers, and 75 percent (6 of 8) of their free throws. Howard Payne committed 19 turnovers that lead to 32 ETBU points, and the Lady Jackets were also outrebounded, 38-26.

Chelsey Harris poured in 18 points to pace the HPU offense trailed by 10 Anastasia Willis, six each from Salina Ali and Delaney Ingram, and three points apiece from Bria Neal, Julissa Ibarra and Mallory Garcia.

The Lady Tigers sank 43 percent (23 of 54) of their shots, 39 percent (7 of 18) of their treys, and 83 percent (10 of 12) of their free throws.

Kim Childress scored a team-high 20 points for ETBU followed by eight each from Taylor Singleton and Amanda Wilson, five from Mallory Stephens, four apiece from April Matthews and Anna Moss, three each by Kendrick Clark, Bianca Bowring, Kaia Williams and Grace Stephens, and two from Hanna Hudson.

In building their 17-11 lead after one quarter, HPU padded its cushion to five points, 10-5, on a trey at 4:23, then Ingram added a bucket at 3:31 for a 12-5 lead. Willis later drained a three-pointer at 2:49 to make the score, 15-8, matching HPU's biggest lead of the game.

The Lady Tigers gradually whittled away at HPU's lead, knotting the score at 22 with 28 seconds left in the second period on a bucket by Childress. But Harris knocked down a three-pointer with 11 seconds left to give the Lady Jackets the halftime advantage.

East Texas Baptist grabbed a 28-27 lead at 5:59 of the third on a three-pointer by Williams, then Willis scored at 5:32 to push Howard Payne back in front, 29-28. The Lady Jackets, however, didn't score again in the quarter as the Lady Tigers finished on an 11-0 run.

HPU will attempt to snap its skid at 1 p.m. Saturday at LeTourneau (7-7, 3-2)— a 74-57 winner over Sul Ross Thursday.