SAN DIEGO (AP) ó Now this was a Holiday Bowl to remember.

Texas coach Mack Brownís stepson sure wonít forget it, after he reached out to touch a live ball and drew an unsportsmanlike conduct penalty that took away a big turnover.

Colt McCoy wonít either, because how often does a quarterback fumble four times and lead his team to a win?

McCoy led the way Thursday night as the No. 17 Longhorns beat the mistake-prone and 12th-ranked Arizona State Sun Devils, 52-34, in the first game between the schools and their successful coaches.

McCoy threw for a touchdown, ran for another and fumbled into the end zone at the end of a 30-yard run, with tight end Jermichael Finley recovering for a score. The Longhorns recovered two other fumbles by McCoy, with ASU getting one.

Jamaal Charles carried 27 times for 161 yards and two touchdowns for the Longhorns (10-3).

The 86 points were the fourth-most in the Holiday Bowlís 30-year history.

The wackiest play, though, in a bowl thatís had plenty of crazy ones over the years, belonged to Texasí Chris Jessie, a member of his stepfatherís football operations staff.

With the Longhorns leading 21-0 and the Sun Devils (10-3) driving early in the second quarter, ASUís Rudy Carpenter was sacked by linebacker Roddrick Muckelroy and the ball went squirting toward the Longhornsí sideline.

Jessie stepped about a yard onto the field and was motioning toward a player when he reached down and appeared to touch the ball. Texas defensive tackle Roy Miller slapped the ball away from the sideline and defensive end Aaron Lewis recovered around midfield.

After review, officials reversed the play, ruling that Jessie touched the ball, which is an unsportsmanlike act. Texas was penalized half the distance to the goal, giving the Sun Devils fourth-and-3 at the 7. Carpenter then threw a touchdown pass to Chris McGaha.

The gaffe didnít end up costing the Longhorns, other than some embarrassment.