While you’re shopping for your child’s new swimsuits, you’re probably most focused on finding a style they like – emblazoned with action figures or Disney icons. But there is an important factor that you may not be giving enough attention to, and one that significantly factors into water safety: The visibility of the swimsuit, should your child go underwater. • The color of your child’s bathing suit may be more important than you realize. Alive Solutions, a company that specializes in aquatic safety, training, and risk assessment, tested 14 swimsuits in varying colors first in a pool and then in a lake and the results of the test may shock you. • Most swimsuit colors virtually disappear or appear to be a cluster of leaves or debris – not a struggling child – when only 18 inches below the surface of the water. Visibility continues to decrease exponentially with any sort of water agitation, like in a moderately-active swimming pool or water park, or in a lake or ocean with any amount of wave activity.